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Email marketing

How we work

01. DEFINE

We agree with the client on the objective of the campaign: it can be branding, product sales, event presentation, or online action.

02. SEGMENT

We filter the subscriber list based on demographic characteristics, behaviors, or preferences to achieve personalized campaigns.

03. CREATE

We produce relevant content with persuasive text and attractive images, customizing the message as much as possible.

04. OPTIMIZE

We adapt the campaigns for mobile devices, considering the diversity of screens and potential loading difficulties.

05. SEND

We send out mass emails, aiming to make a quick impact with the subject line and email header.

06. ANALYZE

We check key metrics such as open rates, click-through rates, and conversions, using this information to adjust the campaign strategy.

portfolio

OLMO BIKES

We’ve  designed newsletters to promote giveaways, product launches, and offers in the brand’s online store.

The email addresses were collected through various online actions and with explicit consent, allowing for careful audience segmentation and the creation of personalized lists for sending. This resulted in high open and click-through rates.

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peugeot méxico

We’ve created newsletter campaigns for launches of different models. We receive email lists directly from the brand, collected personally at dealerships and official service centers.

Not only did we achieve high open and click-through rates, but in the 72 hours following the sends, inquiries through various channels (email, chats, social media) tripled.